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The Crowd: A Study of the Popular Mind
Gustave Le Bon
Marshall B. Rosenberg, Deepak Chopra
Drive: The Surprising Truth About What Motivates Us
Daniel H. Pink
Ellen J. Langer
Tali Sharot
Kelly McGonigal
How to Win Friends and Influence People
Dale Carnegie
The Invisible Gorilla (How Our Intuitions Deceive Us)
Christopher Chabris, Daniel Simons
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